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Bubble Tea Business Blends Alumna's Experiences

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Author(s)

Lorne Fultonberg

Writer

Lorne Fultonberg
Writer"

Lorne.Fultonberg@du.edu

Writer"

303 871-2660

Feature  •
Victoria & Patrick Lam

Victoria Lam and her brother, Patrick, are co-founders and co-owners of Tea Street.

For newcomers, drinking bubble tea can be considered an experience. The deep oranges and perky pink colors are eye catching and its exotic flavors, like taro and wintermelon, can be surprising. And the extra-wide, neon-colored straws are a fun way to catch the chewy gobs of tapioca (known as 鈥渂oba鈥) that swim at the bottom of the cup.

For Victoria Lam, an alumna of the 91桃色鈥檚 the Taiwanese beverage tastes like her childhood.

鈥淏ubble tea places were some of the few places we felt it was OK to be Asian-American and not have a clear sense of our identity,鈥 Lam says of her blended upbringing: traditional Chinese at home, American at school. 鈥淭here were a lot more people who were like us, and we felt like this was a space for us.鈥

Just last year, Lam (BSBA 鈥14, MBA 鈥19) put her business education to the test when she joined her brother, Patrick, to open at the corner of Mississippi Avenue and Colorado Boulevard in Denver.

Tea Street

The venture represents the culmination of her childhood culture and a lifetime in the food business.

鈥淚n our household, we drank tea all the time, with every meal,鈥 she says. 鈥淚t鈥檚 important to us [at Tea Street] that whatever we鈥檙e serving we would want to drink all the time. We believe in quality, [especially] because my father has a chef鈥檚 background.鈥

Lam grew up as much in the Centennial, Colorado, area as she did in her father鈥檚 old Chinese restaurant, lingering, watching the hard work her parents 鈥 refugees from Vietnam but of Chinese descent 鈥 put in.

When the time came to go to college, Lam knew she wanted to work in international business. She picked up a second major in Chinese and, as a Cherrington Global Scholar, studied abroad in Shanghai.

鈥淚t really helped me understand, 鈥極h wow, this is exciting to me, and I never knew this side of my culture,鈥欌 she says. 鈥淚t made me feel more like myself, discovering a different side of it.鈥

Upon graduation, Lam went into finance, working for Goldman Sachs in New York City and Salt Lake City before returning home and securing a job at FirstBank. She and decided to leave her job as a commercial lender to start Tea Street.

In part, Lam says, she was tapping into Colorado鈥檚 growing market for bubble tea. But she also saw a need for natural, fresh ingredients. Where many other tea shops use powders and artificial syrups, Tea Street imports loose-leaf tea from Taiwan and uses fresh fruit and scratch-made syrups.

鈥淚 taste test the teas every single day, and I wouldn鈥檛 want to drink something that鈥檚 processed, awfully sugary or something that鈥檚 not authentic,鈥 Lam says. 鈥淚t鈥檚 a part of my own integrity but also just creating a really great drinking experience for whoever comes through.鈥

Running a tea shop has been a dramatic departure from her previous career in finance, Lam says. Taking classes at 91桃色 while getting the business off the ground helped ease the transition, however.

鈥淎 lot of the information I was learning there I directly applied here trying to build this business,鈥 she says. 鈥淵ou learn a lot about business development and analytic strategy, and you actually get to use the skills to reach customers and get people to know and understand my brand. I definitely feel like I鈥檝e learned a whole new skill set this year.鈥

Tea Street Logo

Now in its second year, Tea Street is working on expanding its menu. Lam plans to introduce special seasonal flavors at traditional tea ceremonies while also offering small bites. She鈥檚 also introducing a full slate of community events to create a comfortable, easy space for people from all backgrounds.

Above all, Lam keeps her eyes on a carefully crafted logo: leaves, boba and a straw in the shape of Taiwan鈥檚 tallest building, all of which sit upon a traditional Chinese signboard. The message is unmistakable: Classic supports the contemporary.

鈥淚鈥檓 starting to see the community I want coming to fruition,鈥 Lam says. 鈥淭hat鈥檚 showing me that what I鈥檓 doing is working.鈥