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Inspiring MBA Students to be Innovators

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Jeff Haessler

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Imagine a mobile app that shows you where all the dog-friendly restaurants, bars, bookstores and grocery stores are located around town.

It doesn鈥檛 exist yet, but if听听student Emily Scott Long can make her business idea a reality, there soon will be an app that can do all that plus connect you with other dog owners. She calls her app Tula.

鈥淚f you meet someone at the dog park, it鈥檚 really common that you learn the dog鈥檚 name, but you don鈥檛 necessarily learn the person鈥檚 name. So all the dogs who are on Tula can have a profile, and you can connect in that way or maybe start a friendship听that way. Or just have your dogs be pals,鈥 Long explains.

She and other听听MBA students听developed ideas for start-ups as part of the Enterprise听Challenge, one of four听core听challenges听students听tackle听over the course of the 20-month Denver听MBA program. Students are split into teams of five and are given the task of starting their own business.听They develop a business plan over ten weeks and incorporate all the things they鈥檙e learning with an entrepreneurial mindset. Then those ideas are developed into a business idea.

鈥淲e have three veterans on my team, so we really wanted to incorporate some of the really neat experiences that we had in the military,鈥 says MBA student Daniel Kelin of his team鈥檚 proposed enterprise. 鈥淚t鈥檚 called BGW. That stands for the big green weenie. And in the military, BGW is a colloquialism for overcoming uncertainty. We want to teach teams and leaders to be more resilient, to communicate better, to have a higher emotional I.Q. to get the job done.鈥

Dan Baack, assistant dean at the Daniels College and director for the MBA program, sees the Enterprise Challenge at Daniels as part of Denver鈥檚 vibrant entrepreneurial culture

鈥淒enver is a hub for entrepreneurship, it鈥檚 the fastest growing city in the country. There鈥檚 an incredible amount of activity here,鈥 he says. It鈥檚 so dynamic, in fact, that Forbes Magazine ranks Denver as No. 2 in the nation for the best place to launch a startup.

In the coming months, Denver MBA students will continue their challenge-based education, in tandem with integrated learning modules and customized leadership development. Next up is the Social Good Challenge in the winter quarter, followed by the Corporate Challenge in the spring quarter and finally the Global Challenge for fall and winter of next year.