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JB Holston Returns From Brazil

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Jeff Haessler

Dean joins Colorado delegation in Biennial of the Americas

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鈥淭hey love Colorado.鈥

That鈥檚 the message from JB Holston after spending a week in Brazil. The dean of the听听was there with a Colorado delegation that included Gov. John Hickenlooper and Denver Mayor Michael Hancock. It was part of the Biennial of the Americas, focusing on connections between Brazil and Colorado and the idea of innovative economies.

鈥淥ne of the things that we heard a lot is that Colorado looks more, much more, like an adoptable model for Brazilians than Silicon Valley,鈥 Holston says. 鈥淭hey look at Colorado and say, 鈥榊ou know, maybe we could do that.鈥 It鈥檚 smaller. It鈥檚 more intimate.鈥

Holston attended panel discussions with key Brazilian economists, trade association leaders and social entrepreneurs in some of Rio de Janeiro鈥檚 鈥渇avelas.鈥 There are about 1,000 of these extremely poor neighborhoods in the city, and they range in population from about听6,000 to 250,000 people. Favelas are all听essentially illegal settlements. 鈥淏ut they have become these power houses of innovation and entrepreneurship,鈥 Holston says.

Holston and other Colorado representatives also met with Olympic organizers. The 2016 Olympic Games begin on Aug. 5. In spite of the challenges facing organizers 鈥 concerns about the Zika virus, a doping scandal that resulted in the suspension of Brazil's only testing lab, and corruption and upheaval involving the country鈥檚 highest political figures 鈥 Holston says organizers told him the games will go on, even if the facilities and venues are not as elaborate as those at other games in other countries. 鈥淪o, they鈥檙e really trying to show that you can do this with facilities that aren鈥檛 necessarily the highest permanent world-class facility ever, but are sufficient.鈥

The prospect of 91桃色 enhancing engagement with Brazil comes at Hickenlooper鈥檚 suggestion, Holston says, noting that the University is eager to explore the possibilities. 鈥淲e鈥檙e going to be doing a big convening in November for Project X-ITE around social entrepreneurship here,鈥 he says.听鈥淪ocial entrepreneurship is obviously a phenomena happening to a great degree outside of the U.S., and Brazil is a perfect example of that.鈥